Resilience in Action

Learn more about the Inclusive Resilience project’s national campaigns and activities to raise risk awareness and encourage action among population groups specific to the project.
A pregnant woman and her mother review an emergency plan.
Wildfire Awareness Campaign for Women
July - August 2021 - Through the Inclusive Resilience project, the Canadian Red Cross deployed a social media campaign (including paid ads and blog posts) designed to increase awareness among women – specifically single mothers and pregnant women from low-income households.
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An older adult packs an emergency kit items for the kit are placed on display.
Flood Preparedness Campaign for Older Adults
March - April 2022 - In 2019, the Canadian Red Cross, in partnership with the National Institute on Ageing, reviewed the latest evidence and expert opinions to inform the development of recommendations for governments, organizations, and individuals to improve emergency preparedness, response, and recovery for older adults.
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A man, woman, and child take cover under a table during an earthquake. The man and woman are holding onto the table with one hand.
Earthquake Awareness Campaigns for Newcomers
September 2022 - October 2023 - Partners for Action’s research for the Inclusive Resilience project revealed that only 25% of newcomers (living for 5 years or less in Canada) from Richmond, and no newcomers to Canada from Ottawa, expected to be affected by an earthquake.
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Four maps are displayed on a table with markers to write on the maps
Emergency Party in a Box: Learning in a Fun Way
November 2022 - June 2023 - The Emergency Party in a Box is a concept which was developed by the City of Richmond to engage newcomers, low-income households, women, and older adults in fun activities designed to raise awareness of general preparedness, flooding, and earthquakes risks, and to build connections among community members.
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A man gathers wood with his daughter outside in the winter preparing in case of emergencies.
Benoit First Nation: Preparing for Climate Risks
August 2022 - June 2023 - Through the support of a community grant, the Benwah First Nation in St. George’s Bay, Newfoundland, raised awareness of climate risks among Indigenous People, newcomers, women, older adults, and low-income households; the initiative also promoted simple, practical actions for general preparedness, flooding, and wildfires.
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A piece of paper with icons of what to put in a emergency kit is on a table with a child hands near it. Lego is off to the side of the table
Raising Awareness Through Play Among Indigenous Youth and Children
August 2023 - - Indigenous communities are at the frontlines of climate change and are disproportionately affected by disasters. To encourage cultural learning around climate change, the Red Cross has adapted the LEGO® SERIOUS PLAY® methodology to create a child-centered disaster risk awareness activity focused on Indigenous community perspectives.
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A young woman reads a script into a microphone.
Indigenous Emergency Preparedness Campaign
March - June 2023 - In the Spring of 2023, the Canadian Red Cross collaborated with Canada’s largest Indigenous-owned newswire, NationTalk, to co-develop an emergency preparedness campaign for the Inclusive Resilience Project. This campaign aimed to address the unique context of Indigenous communities and ensure representation in both media and message.
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